Westchester Family Care Brand Library
Logo & Branding
The Brand Identity Guide
The Westchester Family Care (WFC) brand represents building relationships with our clients and helping our customers succeed. In order to maintain this image with those outside the company, this style guide has been implemented. It is designed to be easy-to-use, easy to access, and contain all relevant branding information for our employees.
Why Use the Style Guide
Using the style guide is important to establishing the WFC brand because demonstrating consistency of our brand imaging and messaging shows professionalism to staff, prospects, customers, and vendors. Being consistent with our image also helps others easily recognize WFC and reflects the quality service we provide.
Westchester Family Care Branding
WFC believes it is important to establish a brand and be visible. It is our belief that our company's visibility is strategic to growing our customer base and our services. Keeping our logo and service offerings together strengthens brand recognition and shows how we are able to help clients solve their most complex supply chain problems.
How to Use the Style Guide
WFC employees should reference this guide for the most up-to-date WFC branding when creating new documents or revising old documents. Consistency in our branding demonstrates professionalism and quality, which translates into trust with our customers, prospects, and vendors. Our templates, emails, documents, and any other communications should reflect the latest information in this style guide.
Web Guide
Westchester Family Care employees should reference this guide for the most up-to-date WFC branding when creating new documents or revising old documents. Consistency in our branding demonstrates professionalism and quality, which translates into trust with our customers. Our templates, emails, documents, and any other communications should reflect the latest information in this style guide.
Website Styles
All typography must use Questa Grande Regular or Proxima Nova and maintain the following hierarchy in size, and color.
Logo
- EPS or Vector are for print materials because they hold quality when scaling. Please use this if you are sending your logo to your printer.
- PNG: This is an image file that has a transparent background and can be used on invoices and word documents for quick use. Use this for web purposes.
- JPG: This is an image file that has a white background and can be used on invoices and word documents for quick use. Use this for print.
Below are the logos in the different formats that you need. For the logo files, here is the information regarding the uses:
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Logo Colors
WFC color identity consists of three primary colors.
Logo Identity
The following entails WFC's logo identity and orientations.
Logo Usage
WFC's logo may be used in the following manner when overlayed over photos and block colors.
Click Here To View The Style Guide
Slogans
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"our family caring for yours"
- Must be aligned center
- Should be used with logo
- Must be in lower case only
- Color is 85% Black
Fonts
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Open Fonts by clicking the Start button Picture of the Start button, clicking Control Panel, clicking Appearance and Personalization, and then clicking Fonts.
- Right Click File, and then click Install New Font.
- If you don't see the File menu, press ALT.
- In the Add Fonts dialog box, under Drives, click the drive where the font that you want to install is located.
- Under Folders, double-click the folder containing the fonts that you want to add.
- Under List of fonts, click the font that you want to add, and then click Install.
Slogan Fonts
- Proxima Nova. Lowercase. 85% Black. C:0 M:0 Y:0 Y:85 | (RGB HEX: #636466)
Logo Fonts
- Questa Grande. Lowercase. Black. C:75 M:68 Y:67 Y:90 RGB HEX: #000000
